Business Essentials For Flower Growers
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Plan your entire flower growing season in minutes. 40 cut flower varieties with custom planting dates calculated from your last frost date. Includes interactive HTML planner + printable spreadsheet + Google Calendar export. Works offline on any device.
Stop guessing when to sow and plant. This succession planting guide does the math for you.
Enter your last frost date once, and instantly see every sowing and planting date for 40 of the most popular cut flower varieties grown by small American flower farmers. Search, filter, and export your entire season to Google Calendar with one click.
What You Get:
Interactive HTML Planner — Opens in any browser, works completely offline. Enter your frost date and see calculated dates for every variety instantly.
Printable Excel Spreadsheet — Full succession planting guide with visual quick-reference calendar. Print it, pin it to your seed-starting station.
Google Calendar Export — One click downloads a .ics file with every sow and plant-out date as a calendar event. Also works with Apple Calendar, Outlook, and any .ics-compatible app.
40 Varieties Organized by Type:
Heat-Loving Annuals — Zinnia, Cosmos, Celosia, Dahlia, Sunflower, Marigold, Amaranth, and more
Cool-Season Annuals — Snapdragon, Sweet Pea, Larkspur, Stock, Godetia, Ammi, and more
Bulbs & Corms — Tulip, Ranunculus, Anemone
Tender Perennials — Foxglove, Rudbeckia, Dianthus, Dusty Miller, and more
Perennials — Echinacea, Yarrow, Baptisia, Lupine, Sea Holly, Globe Thistle, Lady’s Mantle
Built for Small Flower Farmers:
Works for any USDA zone — just enter your last frost date
Up to 3 successions per variety with exact sow and plant-out timing
Cold stratification and special handling notes included
Invasive species warnings where applicable
No internet required after download — your planting data stays private
Designed and tested at PepperHarrow Farm in Winterset, Iowa
Interactive planning tool — define your fields, add your crops, and instantly see plant counts, seed needs, tray totals, and revenue projections. One file, works in any browser.
Every season starts with the same math. How many plants fit? How many seeds is that? How many trays? Is this crop even worth the row space?
This toolkit does all of it. One interactive file that opens in any browser, no software to install, no account to create, no internet required after download.
Define your growing areas with custom dimensions. Add crops with your spacing. The toolkit calculates total plants, seeds to start (adjusted for your germination rate and transplant loss), trays needed, and projected harvest revenue, all updated in real time as you adjust the numbers.
Five integrated tools in one file:
-- Field Setup: Name your growing areas, set row widths, lengths, and counts. Visual field map included.
-- Crop Plan: Assign crops to fields with custom spacing. Tracks row allocation against total capacity.
-- Seed and Tray Planner: Automatic seed counts based on germination rate and transplant loss. Five tray sizes supported. Visual tray fill diagrams.
-- Revenue Estimator: Stems per plant and price per stem for each crop. See gross revenue, average per stem, and revenue per row foot.
-- Full Summary: Your entire season on one printable page.
Works for flower farms, market gardens, and backyard growers. Built at PepperHarrow Farm because I needed it myself.
Instant download. One file. Works forever.
Interactive business planning tool for flower farmers. Build a complete business plan, track crop profitability, and see whether your season pencils out before you put a single seed in the ground. One file, works in any browser.
Most flower farmers are guessing at their numbers. This tool replaces the guesswork with real math. Add your crops, set your costs and pricing, define your sales channels, enter your fixed expenses, and the planner calculates your margins, break even point, net profit, and monthly cash flow automatically.
Six integrated sections in one file:
-- Farm Profile: Name, location, growing area, season length, revenue goal, mission, vision, and competitive advantage. This becomes your executive summary.
-- Market & Customers: Define your customer types, service area, competition, and marketing plan with guided prompts so you are never staring at a blank page.
-- Crops & Revenue: Add every crop with expected stems, cost per stem, selling price, and loss rate. Live revenue goal tracker shows how your crop plan measures against your season target.
-- Sales Channels: Set up each channel (farmers market, florist wholesale, wedding, CSA, farm stand) with fee structures and revenue allocation. See net revenue after fees by channel.
-- Operations & Budget: Fixed expense tracker with category breakdown. Monthly cash flow estimate across your season. Space for growing methods, labor plan, and equipment notes.
-- Profitability Dashboard: Full season profit and loss. Break even analysis with safety margin. Crop profitability ranking. Channel and expense comparisons. Growth plan and capital needs sections.
Save your progress and come back to it. Print as a formatted business plan document. Export any section to CSV. Works for first season planners and established growers. No software to install, no account to create, no internet required after download.
Built at PepperHarrow Farm because every grower deserves to know their numbers before the season starts.
Instant download. One file. Works forever.
Know your numbers before you open the gate. The complete agritourism planning toolkit with an interactive revenue calculator, pricing benchmarks, event guides, and a step-by-step launch checklist. Built by a working farm that actually does this.
Everyone says "just add agritourism" like it is the answer to a profitable farm. It can be. But only if the math works. This playbook gives you the tools to figure that out before you invest a dollar, build a thing, or commit to a single event.
Enter your real costs, set your price, and see your actual profit, your breakeven guest count, and your effective hourly rate. Then stack your entire season of events into the annual projector and know exactly what agritourism can realistically generate for your operation.
What You Get:
Interactive Revenue Calculator: Plug in your costs, guest count, and ticket price for any event type. See gross revenue, total costs, net profit, margin, breakeven guests, and effective hourly rate instantly. Includes payment processing fees.
Annual Revenue Projector: Add every event type you plan to offer and see your full-year agritourism income projection with a detailed cost and profit breakdown by event.
Pricing Benchmarks: Current market pricing for workshops, u-pick, farm dinners, photography sessions, festivals, private rentals, farm tours, and glamping. Know what the market is charging so you price with confidence.
Complete Agritourism Guide: What infrastructure you actually need, legal considerations, guest profiles, and the three pricing rules that keep farms profitable instead of busy.
Month-by-Month Event Planner: A full annual framework for scheduling events around your growing season with revenue seasonality data.
90-Day Launch Checklist: Interactive checklist covering everything from zoning verification to post-event follow-up. Work through it in order and you are ready to host.
CSV Export: Download your calculator data to share, save, or bring to a planning conversation.
8 Event Types Covered with Real Numbers:
Hands-On Workshops ($55 to $125 per person)
U-Pick Experiences ($15 to $45 per person)
Farm Dinners ($95 to $175 per person)
Seasonal Festivals ($10 to $25 admission)
Private Event Venue Rental ($500 to $5,000+)
Farm Stays and Glamping ($125 to $300 per night)
Photography Sessions ($50 to $150 per session)
Educational Tours ($15 to $45 per person)
Built From Real Experience:
This is not a generic business template. It is built by PepperHarrow Farm, a working flower and lavender operation in Winterset, Iowa, with a full agritourism calendar: workshops, al fresco farm dinners, a lavender festival, u-pick days, photography rentals, glamping stays, wreath making classes, floral design workshops, and private events. The pricing, the benchmarks, and the advice come from years of doing this, not reading about it.
How It Works:
Opens in any web browser. Works completely offline. No software to install, no account to create. Interactive calculator updates in real time as you adjust your numbers. Print or save as PDF for planning meetings and partner conversations.
Instant download. One file. Works forever.
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