Floret’s Beautiful Pursuit Series
We’re excited to share that PepperHarrow Flower Farm is featured in Floret Flower Farm’s new YouTube series, The Beautiful Pursuit. This documentary beautifully captures the heart and soul of flower farming. The breathtaking beauty, the deep connection to nature, and the often unseen challenges that come with growing flowers on a working farm.
This series consists of three chapters, each offering a unique perspective on flower farming. Chapter 1, Called by Flowers, lays the foundation, exploring the passion and drive that brings farmers to this way of life. Chapter 2, Living the Dream, pulls back the curtain on the realities of flower farming, sharing the beauty and the struggles. Chapter 3, Beauty Prevails, shares the beautiful, soul filling side of flower farming.
Throughout each inspiring chapter, you’ll see gorgeous, flower filled footage and a few snippets of our interview, sprinkled throughout. But the lion’s share of our appearance happens within Chapter 2, Living the Dream.
Living the Dream
In Chapter 2: Living the Dream, we, along with our fellow farmers, open up about the reality of flower farming. There’s a common perception that our days are filled with nothing but armfuls of blooms and peaceful moments in the fields. While there are plenty of those, moments where the early morning light dances across rows of lavender, where hands in the soil bring a deep sense of grounding, where the hum of pollinators fills the air, there’s also another side to this life.
Farming is unpredictable. It’s long hours, backbreaking work, and the kind of dedication that tests you in ways you never expect. Nature is both our greatest ally and our fiercest challenge. In 2022, PepperHarrow was hit by a devastating tornado that tore through our fields, damaging structures, scattering years of hard work, and forcing us to rebuild from the ground up. It was a stark reminder that no matter how much we plan or prepare, the land has its own rhythm, and we are simply stewards of it.
Bouncing back after the March 2022 tornado was no small feat. The storm took so much, but it couldn’t take our spirit. With the support of our incredible community, we rolled up our sleeves and got to work. We rebuilt, we replanted, and we found strength in the very land that had been tested.
Each new flower growing season since has been a testament to resilience. Lavender once again is thriving, dahlias bloom into a quilt of amazing color, and our fields are filled with life. It hasn’t been easy, but the journey has made us even more grateful for this farm, this work, and the community of supporters who believe in what we do.
And yet, despite the hardships, flower farming is a calling. There’s magic in watching a tiny seed grow into something extraordinary, in sharing the beauty of the seasons with others, in offering people a space to slow down, breathe deeply, and reconnect with the earth. Every bloom that makes it from our fields to your hands carries with it a story of resilience, care, and love.
We’re thrilled to be featured alongside a star-studded lineup of our peers, including 3 Porch Farm, Dahlia May Flower Farm, Sunny Meadows Flower Farm, The Farmhouse Flower Farm, Urban Buds, Whipstone Farm, and so many more. These incredible farms represent a wealth of knowledge and massive dedication, artistry, and passion that define flower farming. We are so honored to share our story among such inspiring company.
We’re grateful to Floret for shining a light on the realities of this work, and we hope The Beautiful Pursuit gives you a deeper understanding of what it truly means to be a flower farmer. If you’ve ever dreamed of working with flowers, of getting your hands in the soil, of experiencing the joy and heartbreak that comes with growing something from the earth—this series is for you.
We can’t wait for you to watch and catch a glimpse of life here at PepperHarrow. Thank you for being part of our journey, for supporting small farms, and for celebrating the beauty of flowers with us.
XX Jenn and Adam
